A med-spa-style boutique, The Gleamery is redefining dental care with a modernized patience experience, built around convenience, affordability and hospitality.
The Gleamery needed an online booking experience that matched its in clinic experience, but off-the-shelf platforms lacked the necessary ease and convenience, the keys to a great user experience.
Our team designed and built a custom booking app, creating a seamless, end-to-end branded customer journey marketing website to appointment booking experience. The app provided The Gleamery invaluable advantages, including visibility into each step of the conversion funnel, retargeting capabilities and a unified view of the customer.
The Gleamery’s simplified booking experience, combined with a scalable back-end infrastructure that allowed for ongoing testing and performance enhancements, has helped the brand drive growth.
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After initial launch, we worked closely with The Gleamery team to understand which core metrics and insights were the most important to their business. Then, we built custom dashboards in Looker Studio to create a centralized view of key performance metrics across different platforms, online and in-studio metrics.
