Our team helped VeChain—the leading blockchain for sustainability—build brand recognition by leveraging a partnership with the Ultimate Fighting Championship (UFC).
In a crowded marketplace overcome by Web3 fatigue, VeChain needed a powerful and unexpected brand message and supporting influencers to capture curiosity.
VeChain formed a partnership with the UFC and enlisted RK to lead and execute a VIP Sweepstakes program to introduce UFC fans to VeChain’s unique approach to tokenizing sustainable assets and actions.
Our approach—from landing pages to UGC, built around a deep knowledge of the UFC audience and VeChain token holders—resulted in an effective campaign that helped VeChain reach millions of new consumers:
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