As Jefferies continued its extraordinary growth to become one of the world’s leading investment banks, the firm sought to highlight the depth of analytical talent and unique insights.
Every year, regional third-party surveys rank Jefferies’ analysts versus industry peers. To ensure institutional investors were aware of the votes, Jefferies’ email marketing team ran successful awareness campaigns, but believed results could be significantly improved.
Red Krypton worked closely with the Jefferies marketing team to streamline processes and workflows, gaining valuable time to analyze performance and identify opportunities to improve open rates and engagement.
Jefferies and Red Krypton have demonstrated significant and consistent performance improvements across all surveys (North America, EMEA, Asia/Australia and Japan)—both in email metrics and, most important, in the firm’s ultimate ranking within the surveys.
0 M+
Total emails delivered
0 %
Lift in CTR, during year one
0 %
Drop in bounce rate, during year one
