Red Krypton partnered with OKX to transform large-scale sports sponsorship visibility into measurable user growth. By combining sweepstakes-driven acquisition, lifecycle engagement, and real-world amplification, the campaign built a multi-phase growth engine that converted global attention into first-party audiences, sustained engagement, and downstream app conversions.
Global sports partnerships deliver massive visibility, but traditional sponsorship impressions rarely translate into qualified user growth. OKX needed a strategy that could capture audience attention at scale and convert it into measurable participation, first-party data, and meaningful engagement within the OKX ecosystem.
Red Krypton designed an intelligent, multi-phase activation strategy that moved audiences from awareness to capture, engagement, and conversion. A sweepstakes-driven acquisition engine powered by paid media and frictionless mobile entry captured high-intent users, while lifecycle engagement campaigns and real-world OOH amplification nurtured momentum and guided audiences toward app adoption and verification.
The campaign successfully converted large-scale visibility into measurable engagement and audience growth. Thousands of sweepstakes entries were generated, conversion rates remained strong, and lifecycle engagement drove users toward account creation and verification—demonstrating how strategic segmentation, targeting, and amplification can transform sponsorship awareness into qualified acquisition.
0%
Entry Conversion Rate
Thousands
Sweepstakes Entries
Tens of Thousands
Impressions Generated
