For SUNFLOW, the premium beach chair and accessories brand, Red Krypton helped power the launch of The Shore Thing Chair, their new hero product.
Shopify, Klaviyo, Apps & Integrations
To introduce the new product, SUNFLOW needed to connect with a broader consumer base–expansing its reach beyond the pure premium segment. To do so effectively, SUNFLOW would need to rethink its consumer journey, from site design and C/X to acquisition and retention strategy.
Our team drew upon SUNFLOW’S consumer insights to revitalize the home page, product pages and educational content, and make data-driven optimizations to more effectively drive users down the conversion funnel. Simultaneously, we restructured the back-end to improve page performance, introduced new bundling and upsell features for AOV, and revamped SUNFLOW’s loyalty/referral program.
SUNFLOW’s metrics improved across nearly all KPIs, delivering 50% revenue growth year over year.
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